Source Sector(s)
Non-profit
Benefits Program
WIC: Special Supplemental Nutrition Program for Women, Infants and Children
Medicaid/CHIP
SNAP: Supplemental Nutrition Assistance Program
TANF: Temporary Assistance for Needy Families
UI: Unemployment Insurance
Other Supplemental Nutrition Programs
CTC: Child Tax Credit
EITC: Earned Income Tax Credit
CCDF: Child Care and Development Fund
Level of Government
Federal/National
State/Provincial
County
Local/Municipal
Territorial
Tribal/Indigenous
Location
United States
Format
Toolkit
The Texting Playbook provides guidance and well-researched strategies to help state agencies implement texting in support of Medicaid, SNAP, WIC, and other benefits programs. It provides an overview of how to start texting clients; the types of messages to send, including real examples; Federal Communications Commision (FCC) policy guidance; how to encourage opt-ins and collect consent; how to avoid coming across as spam; and a cost analysis of texting.