Resources
Text Messaging

Text to Connect: Using Text Message Outreach to Reduce SNAP Churn (Full Guide)

Text to Connect: Using Text Message Outreach to Reduce SNAP Churn (Full Guide)
2021
Beeck Center for Social Impact + Innovation at Georgetown University, Benefits Data Trust
Author(s): 
Katie Sullivan, Sara Soka, Keith Barnes
Text to Connect: Using Text Message Outreach to Reduce SNAP Churn (Full Guide)
Source Sector(s)
Academic
Non-profit
Benefits Program
SNAP: Supplemental Nutrition Assistance Program
Level of Government
State/Provincial
County
Local/Municipal
Territorial
Tribal/Indigenous
Location
United States
Format
Toolkit

Nearly 1 in 5 lose SNAP benefits during the recertification process. When SNAP-eligible residents want to start receiving benefits again, they must go through the lengthy process of reapplication, generating administrative burden and cost. Text messaging allows for direct communication with clients to support them through the recertification process. This guidebook aims to equip state and local agencies with the practical insights they need to develop a text messaging outreach program for SNAP recertification.