Accessible benefits start with actionable information.
Here, explore guidance on creating and revising content as well as how to reach the eligible but unenrolled. You’ll also find case studies that demonstrate how innovators in the field have already improved benefits outreach and communication.
Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show
WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC
WIC enrollment has declined over the past decade, but evidence from randomized control trials indicates that using data from other programs to identify WIC-eligible families and following up with text-based outreach can boost program participation.
Designing for Multilingual Translation
Complex benefits information creates unnecessary barriers for residents and navigators who must understand what’s relevant to them so they can receive benefits. For non-native English speakers, these barriers are exacerbated. This resource guide outlines approaches for translating content to improve equitable access to benefits.
New York City Benefits and Programs: Designing, Translating and Scaling Accessible Content
New York City's platform for accessing and learning about benefit programs, ACCESS NYC, increasingly struggled to adapt to new use cases, technological innovation, and more efficient methods of website maintenance and content sharing. These challenges impeded NYC’s ability to deliver up-to-date accessible benefits information and eligibility screening to residents when they needed it.
Louisiana: Expanding a Successful Texting Pilot During the COVID-19 Pandemic
The COVID-19 pandemic placed incredible pressure on public assistance programs at a time when states like Louisiana were already trying to conduct more effective outreach to benefits applicants and recipients. These efforts were complicated by a surge in applications and the need to close government offices.