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Outreach + Awareness

Why Framing Matters: Ways to Move Forward

Why Framing Matters: Ways to Move Forward
2017
American Public Human Services Association (APHSA)
Author(s): 
Tracy Wareing Evans
Why Framing Matters: Ways to Move Forward
Source Sector(s)
Non-profit
Benefits Program
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Level of Government
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Location
Format
Non-Academic Article

Prior issues of Policy & Practice have introduced framing and what effective framing can do to make our shared narrative more productive and impactful. In this column, APHSA's President and CEO shares two framing strategies that can help us avoid the most common mistakes and produce more effective frames: Widening the lens and using numbers more effectively.