Resources
Outreach + Awareness
Data Sharing

Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC

Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC
2021
Center on Budget and Policy Priorities
Author(s): 
Jess Maneely, Zoë Neuberger
Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC
Source Sector(s)
Government Agency
Non-profit
Benefits Program
WIC: Special Supplemental Nutrition Program for Women, Infants and Children
Level of Government
State/Provincial
Location
Colorado, Montana, Massachusetts, Virginia
Format
Case Study
Report

WIC enrollment has declined over the past decade, but evidence from randomized control trials indicates that using data from other programs to identify WIC-eligible families and following up with text-based outreach can boost program participation.