Outreach + Awareness
Maximizing Impact through Clear Communication
Benefits administrators and delivery organizations can help reach more people with economic and wellbeing supports by finding and connecting with residents who are eligible but unenrolled. Also, by ensuring that the requirements for obtaining benefits are clear, understandable, and actionable.
Accessible benefits start with actionable information.
Navigating health and human services can be challenging at every step. Sometimes, residents are unaware that programs even exist, much less that they are eligible for them. Other times, convoluted instructions about program requirements prevent applicants from understanding what they need to do to secure and maintain benefits. In both cases, applicants lose out on crucial supportive services.
Interpreting benefits eligibility and processes shouldn’t be so hard, and it’s up to implementers to ease the burden on residents. This means connecting applicants to programs and communicating about their benefits using accessible and actionable content. The content should also make requirements, procedures, and deadlines clear and easy to understand and target specific populations and needs.
Here, explore guidance on creating and revising content as well as how to reach the eligible but unenrolled. You’ll also find case studies that demonstrate how innovators in the field have already improved benefits outreach and communication.