Source Sector(s)
Non-profit
Benefits Program
WIC: Special Supplemental Nutrition Program for Women, Infants and Children
Level of Government
State/Provincial
Location
Colorado, Montana, Massachusetts, Virginia
Format
Toolkit
Case Study
WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.